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Our service offerings under Digital Marketing Services are:
- Online Marketing Strategies
- Web 2.0 |
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Online Marketing |
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With the advent of the internet age and digital awareness, business and commerce is increasingly aware of the necessity to have a Digital Marketing presence and strategy. Simply putting up a website as an electronic brochure of your companies profile and offering is not enough. The realisation that the world and your target audience will seek, expect and even judge you based on how effectively you have executed a Digital presence, is crucial and in many cases, somewhat imperative for businesses around the world. Having a cool looking web site is one thing, getting to your target audience is another. This requires planning and a marketing strategy that will best propel you and your business offering to the market you need to reach. Companies are increasingly realizing that Marketing spend on a Digital Marketing Strategy can only increase as they watch customers and consumers gravitate towards online and digital mediums that are part of everyday interaction. This means that to market your business effectively using technology, you must combine the right mix of marketing strategy, technology enablement and creative thinking. Whether it be a great Looking and feature rich Website, Search Engine Optimisation, Social Networking, Online Advertising or Viral Marketing , your Online Marketing solution must be aligned to your business strategy, goals and objectives as well as embracing and staying true to your Brand Values. UP2 Digital, an Online Marketing Solutions provider, will help you realize the digital potential of your business. |
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| Our Online Marketing Services include: |
Search Engine Optimization will help you: |
- Search Engine Optimization Services include SEO copywriting and designing search engine friendly Websites
- Submissions to Country- and Industry-Specific Search Engines
- Internet Marketing Consultancy Services
- Pay Per Click Management Services
- Link Popularity
- Dynamic Content Optimization Services
- Competitor Monitoring
- Paid Inclusion (Express Submission) |
- Increase on-line web traffic
- Dominate your competition for SEO
- Fast measurable ROI
- Lower client acquisition costs
- Broaden market share through search engine marketing
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Be it search engine optimization, search engine placement, banner advertising, link exchanges - we do it all with the best techniques in business. We believe in letting the results speak for us. Each project is worked on as an individual project and given the attention it requires for best possible rankings. |
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Web 2.0 |
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We advise clients on all aspects of web 2.0 development from the UI, through our graphical designers and information architects, to strategic consulting on how to best use web 2.0 technologies for your company. |
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We define web 2.0 by three layers: |
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- The first level is that it uses Rich Internet Applications like Ajax, Open Laszlo, Flash, Silver light, etc. This is important because the traditional browser metaphor is gone. Our RIA lab is on the forefront of these technologies and is actively developing new and exciting user interfaces as well as specialized ones for the mobile web 2.0 space.
- Secondly, it uses some kind of Service Oriented Architecture like feeds, RSS, web services or mashups through toolkits like OpenLaszlo, IBM QED and WSO2. SOA is used to expose services for other applications in order to create completely new services like a mashup.
- The third factor is that the social web contains user generated content. UP2 has built widgets for social networks like facebook, twitter and other user generated content management systems to manage things like user video editing, wikis, and blogs. |
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We have extensively used open source frameworks like Drupal, Joomla and Alfresco to deploy soup to nuts enterprise web 2.0 architecture for many of our clients. Web 2.0 is considered by many as another web trend but we believe that there is a way to cut through the buzz and actually use it to solve real business problems and UP2 has the experience to help you
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