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The Most Cost Effective Approach to Rapid CDI Results
The Customer Data Integration (CDI) market is growing rapidly, fueled by growing awareness of the many benefits of high quality, integrated customer information.
The potential for increased revenues, reduced support costs, and improved customer service drives the demand for CDI solutions. However, delivering sustainable customer data integration is hampered by high costs, scarcity of CDI skills and an immature CDI software market. CDI “megavendors” IBM, SAP and Oracle continue to refine their product vision, but none of these vendors yet has a mature product offering. Meanwhile, smaller vendors continue to fight for niche markets while remaining prime acquisition targets, and therefore high risk investments, until the market finally consolidates.
The GAINE Advantage™ On-Demand CDI Solution provides companies with an attractive entry point into enterprise-class CDI. The GAINE approach leverages a hosted CDI infrastructure that defers technology considerations until more critical activities that create real business value, such as business process change management and data governance, have been addressed.
